BA I year JMC 421 (Introduction to Mass Media and Communication) Syllabus

 Compulsory Paper Paper:1 JMC-421 Full Marks: 100

Full Marks for Theory: 70 Pass Marks for Theory: 24.5 Full Marks for Practical: 30 Pass Marks for Practical: 12

Lecture Hours: 150 Objective of the Course The overall objective of the paper is to impart knowledge on the evolution of human communication, mass communication and the means of mass communication and to explain the nature, scope and provide a brief history and key features of mass media and communications. Course of study in detail

Unit 1 I Introduction to Communication and Media levels of Communication Defining communication, components of human communications, mass communication and communications: communication: intrapersonal, interpersonal, group, public and mass communication: organizational communication, origin and evolution of mass media: print, broadcast and new media. models of communication New Media and Social Media Evolvement of new media, distinctions between social media and mass media; salient features of social medis; recent trends in social media Mass Media as Social Institutions Nature, perception and Functions of mass media institution: driving force of fundamental rights; media as a platform for enabling participatory democracy; media for diversity; media as a social mobilizer and industrial enterprise. IV Mass Media, Culture and Society VI VII Understanding relation of mass media, society and culture: continuum, maintenance and reformation; unity in diversity: role of media in the development and creation of social harmony. Applied Communication Communication for various spheres: public, private and cooperative: structure of organisational communication; selected cases of social service and business communication; applied knowledge and skills of verbal and non-verbal communication and networking communication. Media Literacy Concept and elements of media literacy: scope, purpose and practices. Practical Exercises on Communication Process and Media Issues Recommended Books.

Devkota, G. (2059). Nepalko Chhapakhana Ra Patrapatrikako Itihas. Kathmandu: Sajha Dominick R., Joseph (1999). The Dynamics of Mass Communication. New York: McGraw-Hill. Kamath, M.V. (1996). Professional Journalism. New Delhi: Vikas Publishing House. Kharel, P. (2014). Dimension of communication. Kathmandu: NAME Publication. -(2014). Sounds of Radio Broadcasting. Kathmandu: Nepal Association of Media Educators (NAME). Kunczik, M (2002). Development and Communication Bonn: FES. Pearson, J., Nelson, E. P., Titsworth, S. & Harter, L. (2013). Human, Communication. Newyork, NY: The MCGraw-Hill Companies. Rai, L. D. (2019). Journalism and Mass Media. Kathmandu: Unnaú Books, Pun