Sharing is Caring

     Mass media research, like any other research in social science, is based on qualitative (related to quality of something) and quantitative (related to quantity of something) approaches. They refer to the nature of data to be collected during the research work. Qualitative data is impressionistic whereas quantitative data is numeric, which can be measured.       Qualitative research involves an in-depth understanding of consumer (human) behavior and the reasons that govern human behavior. Unlike quantitative research, qualitative research relies on the reasons behind the various aspects of behavior.       Simply put, it investigates the ' why ' of decision-making as compared to ' what ', ' where ' and ' when ' of quantitative research. Although there is a debate among the scholars as to which approach may be more reliable, mass media researchers can employ any one or both of them simultaneous...

S. No Primary Secondary 1 The major source of Primary data is field observation/visit The major surce of secondary data is the published and not published reports and literatures already carried out by others 2 Such data are pure and are not used by anyone previously Such data are already used by others 3 Such data take more effort, money and time to collect Such data are time, money and efforet constraint 4 Researcher do not have to hesitate to use such data because there are authentic and collected by themselves Researchers have to cross check the facts and analyze secondary data critically before using 5 Such data are crude and have to be processed before using Such data are already processed so researcher can use directly by providing credit to the source 6 Such data are collected...

Highlights  # Promulgated to regulate broadcasting sector of Nepal -प्रसारण क्षेत्रलाई ब्यबस्थित गर्न बनेको # Broadcasters must obtain license to broadcast contents -प्रसारकले बिना इजाजत सामग्री प्रसारण गर्न नपाउने # Allows private sector’s involvement in broadcast sector -निजी क्षेत्रलाई प्रसारण क्षेत्रमा हात हाल्न बाटो खुलाएको # Private sectors authorized to establish FM radios and broadcast entertainment, educational and news based programs -निजी क्षेत्रलाई एफ. एम. रेडियो स्थापना गरि शिक्षामूलक, मनोरन्जनात्मक तथा सूचनामूलक सामग्री प्रसारण गर्न बाटो खुलाएको # Forbids broadcasting information breaching national law, affecting harmony, national integrity, and security -रास्ट्रिय अखण्डता, सार्वभौमिकता, सुरक्षामा खलल पुग्ने खालको सामग्री प्रसारण गर्न नपाइने # Provision of banning such broadcasting organization up to 6 months if the rule is breached -यदि यस्ता सामग्री प्रसारण गरेको पाइएमा ६ महिनासम्म प्रसारण बन्द गर्न सक्ने प्रावधान # Focuses on br...

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A news agency is an organization that gathers news reports and sells them to subscribing news organizations, such as newspapers, magazines and radio and television broadcasters. A news agency may also be referred to as a wire service , newswire, or news service . General History of the beginning of Wire Services  Charles Louis Havas, Paul Reuters, and Bernard Wolff changed the world by creating news agencies that used the telegraph to rapidly transmit information. Charles-Louis Havas (1783–1858) started his working life as a supply officer for the French military, serving in Nantes, France. Later he was a banker, a cotton importer, and a newspaper entrepreneur. Because of his work in both imports and news, he found it easy to view information as an international commodity. In 1830, following the July Revolution, Louis-Philippe succeeded to the French throne. Having strong liberal tendencies, Louise-Philippe proclaimed freedom o...