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We don’t find ethics in research method mentioned remarkably but no activity of any researcher can be spared from responsibility, moral /ethical behavior. People’s behavior is generally studied and analyzed in media research.  People involve in research process of peoples thoughts and activities through pre-defined questionnaire. Researcher should ensure not to violate the rights of the people who involve in research process or affected by the result of the research. For this, ethical consideration in research remains in the core. Simply put, the act of the rules segregating right from wrong and opt for right acts can be taken as ethics. “Ethics refers to moral principles that control or influence person’s behavior.” (Hornby, 2005) Likewise according to Fernandes (2005), “The study of which actions individuals and society consider desirable   and undesirable, as well as rationale for their judgments when they are faced with equally compelling choices." There is n...