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Showing posts from April, 2017

नमुना प्रश्नावली

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यसमा सम्भावित उत्तरहरु थप्ने, सकेसम्म ३ वा ४ बनाउने   

Ethics in Advertising (PR)

Advertising Code of American Business was prepared to make American advertising business organized, systematic and disciplined by American Advertizing Federation (AAF) and Association of Better Bureaus International. It had nine major points which focuses on the fact that advertisement should be truthful and it should not impact people negatively. It also ensures that the advertisers and agencies should censor the advertisement by AAF before publishing. Other points highlighted by the code art; ads that could harm moral betterment and goodwill should not be published, the words, illustrations and artwork used in advertisement should not have obscenity but should be original. Moreover, advertisement should not defame other products. Advertisements should not be presented aggressively. It has also provisioned that guarantee and warranty of the product should be clearly stated, identity and details of the guarantor should be mentioned clearly, price of the product should be stated c...

Content Analysis (RESEARH)

Basically, when it comes to content in media, it is anything that is published, aired, telecast, webcast, or broadcast through any type of mainstream media. It consists of news, articles, advertisement, editorials, advertorials, drama and the likes which can be in text,image, audio, visual, animation, sketch and other available formats. So Content Analysis research is the research of such contents in order to find out the priority of beats, coverage of particular case, availability of ABCR in such contents etc.  According to Bernard Berelson “Content analysis is a research technique for the systematic and quantitative description of the printed or aired content in newspaper, radio, television or even online portals.” According to Kerlinger, “Content analysis is a method of studying and analyzing communication in a systematic, objective and quantitative manner for the purpose of measuring variables. In Kerlinger’s definition 3 concepts are involved; It is systematic: it means co...